Creating a strategic marketing plan is more than just writing out a few bullet points about what you want to achieve over the next several weeks. A marketing strategy guides marketing efforts with the aim of specific outcomes.  The ultimate function is to focus your...

Experts in the field claim that a Google Business Profile is “more important” than a Website! Have you looked at it lately? Let’s take a quick look at why your Google Business Profile is so important: • How do people do to find a business online? They search for it...

ADA website compliance applies to the Americans with Disabilities Act Standards for Accessible Design.  ADA is primarily known for its application within the world of architecture and physical facilities.  It is now being applied to the digital information world.  It...

Law firm marketing should be created for the specific law firm; after all, there are many types of law and law practices. Relevance is key. Here are five key strategies to help your law firm create relevant marketing content. 1. Build a functional website. A strong...

If you’re a web developer, you’re aware that you’re in a fast-changing industry. If you slack off for even a few months, it’s easy to get behind. Whether you’re new to the field or a seasoned developer, there’s always room to improve. Here are several ways to boost...

Why do you need to have access to and full control of all of your business’s digital assets? Our company does not work in cybersecurity; however, several events got our wheels turning about this topic. A frightening event recently happened to a customer. Their...