WEBSITE & BRANDING

Branding

• We help you discover the unique selling proposition of your business.

Logo Design

• We design unique logos to make your business get noticed!

Website Design, Development, and Hosting

• We design, create, host, and optimize
  WordPress websites.
• 3, 5, and 10+ page websites are available
• All new websites come with
  • State-of-the-art copywriting
  • Pictures
  • Plug-Ins
  • e-Commerce capability

SOCIAL MEDIA

We design and build Business Social Media Profiles for the essential digital assets to complete the online face of your business on:

• Google My Business
• Facebook
• Instagram
• LinkedIn

We can also help you set up the following:

• YouTube Channel
• Yelp Business Page

Your business will be ready for consistent social posting.

CONTENT MARKETING

Content Marketing is the best way to build the authority of your brand. You can engage your audience with:

• Stories
• Newsworthy information
• Updates about your products | services

Blogs

Content marketing delivered as a Blog allows you to post a new page to your website which helps with SEO. Message the blog to your Social Pages as posts that link back to your website.

Email Marketing

Content marketing delivered as emails is a great method for keeping customers and prospects informed and engaging with your business.

THE WHITE CAT BUSINESS APP

This powerful platform allows you to manage all of your marketing activities in one place!

The White Cat Marketing Business App is your hub for all things Marketing!

The base system includes:

• Automatically repair and keep your Business Listings correct
• A platform for Reputation Management (requesting and responding to reviews)
• A platform for One-Click Social Posting to all of your Business Social Pages and cataloging posts for reuse.
• Concise analytic graphs and reports from:
  • Google My Business
  • Google Analytics
  • Google Search Console
  • Google & Facebook Advertising

CUSTOMER EXPERIENCE PLATFORMS

We offer several different platforms to help you keep track of your business and reach out to customers and prospects consistently.

Highlights of functionalities included in our systems:

• Sales and CRM
• Email Marketing
• Marketing Automation
• Integrated Forms
• Text Marketing
• Desk Top Kiosk
• Advanced Reporting on interactions

Let’s access your needs and choose the platform that is right for your business’s success.

NOTE: Texting is the preferred method of contact for many businesses and customers.

SEARCH ENGINE OPTIMIZATION

There is more money to be made if your business ranks on page 1 or in the 3-pack of a Google Search.

We offer 3 types of programs for onsite and offsite SEO:

• Do-It-Yourself
• Do-It-With-Me
• Do-It-For-Me

Our programs include:

• Code Edits
• Content Additions
• Link Building

Our Do-It-For-Me program is directed by humans and powered by artificial intelligence. It will boost your business up in rank quickly!

SOCIAL MARKETING

Consistent Social Posting on all of your Business Social pages (including your Google My Business Listing) is a must to:

• Stay in touch
• Remain top of mind
• Keep customers informed about your business

Boosting your Social Posts on Facebook/Instagram and/or LinkedIn, allows you to broadcast your messages to targeted prospects.

Boosting is a “search hack” that will optimize the visibility of your business online.

ADVERTISING

Advertising is the best method of delivering your message to a target audience. We have advertising programs available to fit most budgets.

Google Ads for a Small Budget

This is an AI-driven system that delivers ads to a very specific target audience when they are searching for very specific products or services your business offers.

LocalAds

We deliver your ads to a single, identified, and addressable audience wherever and whenever this audience is active online on any platform. The base program includes:

• Target Audience Development
• Ad Creation
• Landing Page Creation
• Covered Phone Line
• Tracking by GPS Coordinates
• Conversion as the Call-To-Action

Note: Video and OTT programs are also available.

EXECUTIVE REPORT

Our Executive Report is delivered to you weekly and monthly. The report gives you a high-level overview of the Marketing Funnel for the period including:

• Impressions
• Engagement
• Leads

The report drills down into these facets of marketing:

• Business Listing Score and Progress
• Google My Business Engagement
• Social Posting Reach and Engagement
• Website Interaction from Google Analytics
• SEO performance from Google Search Console
• Advertising Intelligence Reports from:
  • Google Ads
  • Facebook Ads

There are also specific reports on tasks being done for you by White Cat Marketing.

MARKETING STRATEGY & CONSULTING

We offer our Marketing Strategy & Consulting Services in several formats.

One-On-One Consulting

An opportunity to learn about and understand our recommendations for your businesses growth.

On-Going Services

If we are providing ongoing services for your business, we will meet with you, at minimum, once per quarter. We customarily do a brief check-in more often and you are welcome to contact us at any time.

Quarterly Review

In our Quarterly Review sessions, we tell you what’s working and what might need to be adjusted to optimize your marketing strategy.

Special Projects

If you need more time with us, our hourly consulting fee is reasonable. We will scope your project and needs and give you a firm quote before beginning a consulting project for your business.